Use AI for media, or else. This is the message many advertising and creative professionals are hearing. The problem? Viewers don’t want to watch AI videos any more than you want to make them. How do you navigate this with your boss or client? It’s extremely challenging.

In the 1990s, John Sylvan was drinking 30-40 cups of terrible office coffee a day. He noticed the problem: make a whole pot and it goes stale, or nobody agrees on what type to brew. So he invented the K-Cup—a small plastic pod you pop in a machine for one perfect cup in 30 seconds. He teamed up with his college roommate Peter Dragone and named the company Keurig, Dutch for “excellence.” The plan was simple: offices skip Starbucks, get their coffee at work. It would actually be environmentally ne

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