A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.

Stephanie Bernaba has been writing copy for publications large and small, online and in print, and for nonprofits, private clients, and educational institutions for over a decade. Her writing ...

Everybody is looking for a big insurance payout. But what if we told you that the biggest payout of all is starring as a recurring quirky character in an insurance company’s commercials? Don’t believe ...

Up on Mount Crumpit, Walton Goggins' Grinch listens to jazz and wears a knit scarf. In a new commercial for Walmart's holiday campaign, Goggins plays a lonely, yet sophisticated Grinch who's as eager ...