Demonstrating another reason that it’s good to be the owner of a massive content library, Comcast is out with a blockbuster long-form ad for Xfinity that’s also a Stephen Spielberg-approved sequel to ...

It’s easy to miss all the Caitlin Clark advertisements and promotions running in March, but Xfinity set itself apart this week with a commercial featuring a Phoenix-area city planner, coincidentally ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

In context: An independent ad watchdog recently recommended that Comcast drop or alter the use of the term "10G" in its broadband ads and marketing materials. The decision followed a complaint by ...

Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach. The programmatic technology that automates ad serving on TV will have to be ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

The advertising industry's self-regulating division has said that Comcast should modify or discontinue claims it makes about its Xfinity service, including those that imply inaccurate comparisons ...