Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many business owners, you're most likely heading into 2021 with a sense of uncertainty.

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

January is a time for new beginnings and new goals. The truth is goal setting has become a lost art that’s seldom taught at home, in school, or in the workplace. Companies are quick to ask employees ...

Investors need investment objectives to provide a clear direction for their portfolios. These objectives can help align their investments with specific financial goals, risk tolerance and time ...

Objectives and key results, or OKRs, can play important roles in achieving a digital transformation for your supply chain. For instance, OKRs such as decreasing processing time from 48 to 24 hours and ...

Choosing the right career path can come with an array of obstacles — both expected and unexpected. From applying to a job that actually isn’t a good fit to attracting the wrong type of clients for the ...